CounterCulture partnered with Bingo to create Comedy Adda – to search for fresh faces for in the comedy scene. Featuring some of the biggest comedians like Sorabh Pant, Sonali Thakker and Aakash Mehta the Comedy Adda helped activated numerous sale points and sampling activities in colleges across the country. This enabled CounterCulture to crack a model for campus activation and sponsored events even during off-season.