Vans Live Nights

Brand Consulting, Music

Vans Live Nights – Guwahati Edition

CounterCulture chose Guwahati for this edition of Vans Live Nights, rightly recognising Guwahati as an emerging hub of independent music and lifestyle. We signed on two of the country’s renowned electronic acts, Madboy/Mink and Dualist Inquiry, whose fresh up-tempo music was ideal for the Live Nights vibe.
The event was hosted at Terra Mayaa, one of the most popular clubs in Guwahati. CounterCulture also brought in Red FM, hosting a radio campaign building up to the main event, and launched a massive online marketing campaign as well as covering the town in hoardings.
Myntra was also the exclusive app partner, pushing out notifications to everyone in Shillong and Guwahati