Vans Custom Culture

Brand Consulting, Campus

Vans Custom Culture

CounterCulture takes Vans Custom Culture, an international art competition, to the schools of Bangalore in this on-going project. School children design a plain white Vans loafer for a chance to win exciting Vans merchandise and gift vouchers. Every student is also entered in the online global competition where their designs compete with those from 8 Asian countries. 

To know more about the competition Click Here

With successful activations in five schools, and many more to come, CounterCulture has helped unearth numerous unique designs, with 2 getting special features on the Vans website.