CounterCulture, in association with Sprite, India’s highest selling aerated beverage, has brought Stand-Up Comedy to college festivals under the theme of ‘Seedhi Baat No Bakwas’, to drive a visual-content generating model.
We have successfully plugged in to comedy events at college festivals. A dedicated CounterCulture crew at all Sprite shows has ensured vox pop interactions with students. We have created a new wave of “Seedhi Baat No Bakwaas” Ambassadors. Through this venture we’ve facilitated the brand with a dedicated fan following through generation of social media content and on-ground engagement.